Joe Esposito weist auf die Kolumne von Lee Gomes („Portals“) im Wall Street Journal vom 1. März hin on how search engines not only index but actually invite the creation of poor and useless information und zitiert:
My beef, actually, is with the search engines and the economics of the modern Web. Google, for example, says its mission is „to organize the world’s information and make it universally accessible and useful.“ The way that’s written, one thinks perhaps of a satellite orbiting high above the earth, capturing all its information but interfering with nothing. In fact, search engines are more like a TV camera crew let loose in the middle of a crowd of rowdy fans after a game. Seeing the camera, everyone acts boorishly and jostles to get in front. The act of observing something changes it.
Joe bezeichnet dies als „die Heisenbergsche Unschärferelation (Messungen in der Quantenmechanik verändern im Unterschied zur klassischen Physik im allgemeinen den Zustand der Quantenobjekte) in Bezug auf Suchmaschinen wie Google„.